
This week, using Twitter, I discovered about a service called Dropbox. The company offers a service to synchronize and share files between users and multiple computers. The analogy is a virtual USB thumb drive.
You simply download a thin client that lives on the system tray, it creates a special folder in your hard drive called Dropbox, and everything that you put in that folder is syncrhonized accross all the computers where you installed the client. Also, if you want to share files, you can dedicate another folder within the dropbox folder, to share with specific friends. Oh, and it also has a web interface where you can access your files, in case you are in a public computer that doesn't have the client.
The service gives you 2GB of free space, or you can pay $99/year for 50GB. Files are uploaded into a server in the Internet, and that's how you achieve backup and synchronization.
The initial target market for the service is individuals with multiple computers that want to easily share files. I use it for synchronizing some file between my home PC and work MacBook. Also, it seems to cover some of the SMB market too, where small offices share common files. However, there are no group account, each individual would have to pay for the service to gain access to the 50GB.
The product positioning can probably be improved, and I am sure it will come as the product matures: group accounts offering a discount for the service are a must for the SMB market; ISP and Service Provider alliances are probably another option; I don't see a fit for advertisement other than in the main portal.
For a good article about Drop Box on Techcrunch:
Dropbox: Now Effortlessly Syncing Files For 1 Million Members