10 key questions for every company leader

Forbes presents questions that businesses should never stop asking. These resonated with me:

1. What is our purpose for existing?
2. Who is our target customer?
3. Why does anyone need what we’re selling? 
4. How are your employees holding up?
5. What were our competitors up to?
6. Can you reduce expenses--without harming the product?

Note how these apply to all sizes of businesses. Even if you do not have a high leadership role, you should be asking yourself these questions for your particular role, to keep yourself on the edge.

1.