Tuesday, November 10, 2009

Social media missconceptions

This month's issue of Inc magazine includes a list of the 19 best business blogs to read. I decided to make my own pick and started reading a couple.
The most interesting post this week was from Penelope Trunk. Her post was titled 4 Lies about social media, and I concur with her 75%.
Her list is as follow:

Lie #1: LinkedIn is for networking.
Lie #2: Twitter is for conversation.
Lie #3: Blogs are personal journals.
Lie #4: Social media is no place for business.


I agree with the fact that LinkedIn is, in reality, not for networking but really for relationships. LinkedIn doesn't have features that enable you to socialize with your network, or to make it grow. Groups and discussions try to give it that social aspect, yet most people use it for advertising themselves or looking for potential employees/employers. What LinkedIn is great for is to stay informed on the whereabouts of people you have worked with or have relationships with.

I disagree that Twitter is not for conversation; to me that's one of the best uses. If you follow 250 people, you can't possibly process all their tweets. So it is definitely not to stay informed, unless you are lucky to be looking at it when the tweet shows up. It is great for asking questions and getting quick to-the-point answers. It's also great for customer service and support. With my friends, twitter is definitely a good conversation mechanism.

The last two are more obvious: Blogs are not personal journals (though they can certainly be used for that), and it is proven that Social Media and web 2.0 is definitely a place for business. Ask dozens of specialized consultants and marketing companies out there.

1 comment:

Jose said...

Good post Leo; I like your perspectives on what these tools are for. Just like you imply, they are just tools, we decide on how to use them.

Thanks for the mention too :)