Monday, November 30, 2009

Google Empire is misunderstood

Google's Chrom OS was announced and a first look was available for download. Everybody thinks that Google is unstoppable and its taking over the world; the reality is that most of its products and solutions are misunderstood.

A perfect example is the operating system that they are launching. Google's OS (touted Chromium) is not a direct competitor to Windows or Apple's OS-X, as many people think. As a matter of fact, it is not even designed for being run on regular laptops and PCs. It is not targeting any chunk of the desktop and laptop market share, but rather new thin devices that don't exist yet - i.e. picture even more inexpensive netbooks and other embedded computers, or maybe even television sets.

The Wall Street Journal has a good explanation of it.

In the end, Google has many products and market adjacencies that seem to overlap. The EU is starting to pay attention to them.

Here's my quick first look at Google's Chromium OS

Tuesday, November 10, 2009

Social media missconceptions

This month's issue of Inc magazine includes a list of the 19 best business blogs to read. I decided to make my own pick and started reading a couple.
The most interesting post this week was from Penelope Trunk. Her post was titled 4 Lies about social media, and I concur with her 75%.
Her list is as follow:

Lie #1: LinkedIn is for networking.
Lie #2: Twitter is for conversation.
Lie #3: Blogs are personal journals.
Lie #4: Social media is no place for business.

I agree with the fact that LinkedIn is, in reality, not for networking but really for relationships. LinkedIn doesn't have features that enable you to socialize with your network, or to make it grow. Groups and discussions try to give it that social aspect, yet most people use it for advertising themselves or looking for potential employees/employers. What LinkedIn is great for is to stay informed on the whereabouts of people you have worked with or have relationships with.

I disagree that Twitter is not for conversation; to me that's one of the best uses. If you follow 250 people, you can't possibly process all their tweets. So it is definitely not to stay informed, unless you are lucky to be looking at it when the tweet shows up. It is great for asking questions and getting quick to-the-point answers. It's also great for customer service and support. With my friends, twitter is definitely a good conversation mechanism.

The last two are more obvious: Blogs are not personal journals (though they can certainly be used for that), and it is proven that Social Media and web 2.0 is definitely a place for business. Ask dozens of specialized consultants and marketing companies out there.