Friday, September 5, 2008

Rules for Going Global change: do it from the beginning

Globalization is inminent and no longer a novelty. It is, perhaps the strongest weapon in the business world to raise barriers of entry and improve brand image. However, in today's Internet era, globlization for small businesses was limited to the use of the Internet. The international presence was only possible in the virtual ether.
Small businesses are realizing that to compete, not only they need to have that Internet presence and the capability to process transactions and reach customers in the other side of the world. In order to compete, they have to establish a physical presence too.
The rules have changed, the marketplace is the entire World. If you are going to enter a market, why not utilize the whole world for testing.

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