Thursday, July 10, 2008

Issues that can be anticipated when using a Web 2.0/social media platform in the Enterprise?

To name a few issues that you would face if you do not enforce policies to control the use of Web 2.0 technologies in the enterprise:

  • Very difficult for all the systems to interoperate, users may never adopt them - in the real world we have the average teenager using Facebook, Twitter, Gmail,,, MySpace, and other tools. These all need to interconnect to make it successful. Take a look at Facebook's ability to have applications talk to it. For example, Twitter can update Facebook's status, and you can show your diggs in your Facebook profile.
  • People get bored of them easily - the fad runs away sooner or later, and MySpace gets displaced by Facebook. Blogs get displaced by Twitter. You may experience a boom of one tool that fades away in a few months.
  • Employees leaving the company can't take their networks with them - like a computer backup, you'd like to take your social networks with you, outside of your job, and this needs to be simple and possible
  • Employees leaving the company can take confidential information - if you make it easy for employees to fully personalize their web 2.0 environment outside of the company, they may take and share internal information
  • Since people like to keep pleasure and work separate, employees may not adopt these technologies in favor of leaving them for personal use - if, for example, you were to use Facebook or MySpace for inside of the company, few employees would like to have their bosses as friends in Facebook.
Now, here's my disclaimer. I don't favor policing and strictly enforcing control over Web 2.0 deployments for company use. Quite the opposite, I favor the full freedom for employees to utilize these tools as they see best fit. Also, they should be open to the public; not only for internal use, so that productivity may be expanded in all directions: customers, partners, coworkers, managers, friends, and family.

No comments: