Tuesday, December 18, 2007

Six online tools to communicate with customers

As most of my readers know me, I work as a Sales Engineer for a large Networking Company. I support sales efforts in my region. That means recommendations on ways to increase productivity, streamline their business, simplify management, and reduce cost, all from a technical perspective. What that means too is that I need to be in constant communication with my customers, in order to be effective. As of this year I have successfully started using innovative ways to stay in touch and be able to offer a better and faster service. So far, I have received great feedback, and my personal productivity has definitely increased. Some of these are:

  • Webex – to deliver rich media online trainings and meetings that can be recorded and played back by attendees whenever they want. No need to travel or spend hours in traffic.
  • Del.icio.us – to have a public source of bookmarks and relevant links for my customers. They can go to my del.icio.us page and get the link for downloading files, whitepapers, and information on a specific product.
  • Confluence (my blog) – Started it a long time ago, and not only publish articles like this one, but also relevant news, interesting findings, and upcoming products and benefits.
  • Yahoo Messenger – sometimes it is better than a phone call; especially for those quick questions. I also use Meebo, sometimes, to access messenger from any computer.
  • Twitter – To communicate my presence information and micro-blog posts on interesting things that I am dealing with. I tend to include links to the stuff I am doing, such as the new router I am playing with in the lab, or that presentation on WAN optimization
  • RSS – to syndicate my blog posts, presence information, and social bookmarks so I don't flood their mailboxes with emails.

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