Thursday, December 6, 2007

IP Telephony benefits morphing trends

IP Telephony used to be about toll bypass only. That translated into cost savings for the company, as its main benefit. Of course, there were other benefits, as a natural consequence, such as ease of administration due to having to operate one single network, and lower maintenance costs. All that fell on the reduced operational expenses bucket.

Once it became mainstream IP Telephony is no longer a competitive advantage, and it was commoditized. Today, companies need more than just cost savings as a benefit: they need increased productivity, improve company image, and raised barriers of entry against competitors. IP Telephony morphed, and opened itself to the world of applications. That is, APIs have been published for programmers to generate new and unprecedented benefits, and vendors are releasing customized voice services on top of the voice network.

IP Telephony even changed its name into Unified Communications. This reflects the convergence of not only IP Data Network and Voice Network, but also the convergence of user applications such as messaging, mobility and presence. Finally, Unified Communications has more to offer than the reduction of costs. ROIs need to incorporate increased profitability due to the gain in efficiency of employees and the competitive advantage gained by the increased speed of reaction to customer needs and trends.

Read a full article about this on Network World, or read more about how Unified Communications can apply to you here.

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