Wednesday, November 14, 2007

Bloggers get free stuff?

VMware released version 1.1 of its Fusion virtualization software to run Windows on Intel-based Apple computers free for exclusive bloggers. The company believes in collaboration (applause, please) and knows that offering it for free to popular bloggers is equivalent to giving free candy to kids. They know that they will ask their parents for more. Classic marketing: offering sample products applied in the web 2.0 era. Brilliant!

read more | digg story

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